The Viking Library System (VLS) member libraries will repeat their successful marketing program of several years ago wherein each library is responsible for a complete set of marketing materials for one month. The materials will be shared with all of the other libraries, resulting in a full year of marketing materials in return for one month’s concentrated work.
The overall theme is Your Library and the monthly focus topics were developed by the entire group. Special efforts are made to emphasize the fact that all member libraries belong to a single regional library and work together for the betterment of all. The monthly collection of marketing materials will include: posters, bookmarks, press releases, Facebook posts, twitter feeds and radio PSAs.